Did you know that appliances in standby mode is responsible for 3–12% of residential electricity use?

Our visual electricity technology makes you aware and reminds you to turn it off to save energy.

 
 

UN and EU have set a target to double the rate of improvement in energy efficiency by 2030.

 

As a part of the Agenda 2030 UN and EU have set up a number of Sustainable Development Goals, ranging from health and education to affordable and clean energy.

There are many ways to make energy more affordable and cleaner. One way is to reduce the amount of energy consumed by appliances in standby mode. There are studies showing that appliances in standby power is responsible for 3 –12% of the total residential electricity use. Others shows that as much as 30-40 percent of the energy appliances use during their lifetime is used when they are left in standby mode.

Calculations of the cost of having a printer in standby mode for a year end up at $22 (USD), a wireless router at $29 and a smart speaker at up to $7.

 

Products that makes you power aware saves energy.

Our visual electricity technology reduces power consumption by making the users aware.

 

The visual electricity technology developed by PowerAware is based on research by Dr. Anton Gustavsson at the University of Gothenburg. In his Ph.D. thesis Positive Persuasion - Designing enjoyable energy feedback experiences in the home, Dr. Gustavsson explores the concept of a Power Aware-cord. An electric power strip where one can see the electricity flowing through the cord as an animated light . This concept was inspired by the notion of ambient displays as well as the use of water as a metaphor to explain the functionality of electricity.

The commercial technology based on Dr. Gustavsson’s concept of visual electricity was first implemented in a power strip for saving energy at home and in the office by making the user aware of the power flowing in the cable.

 
 

Differentiate your products with visualised flowing electricity.

 

A visual new feature can break through the clutter on the internet and position your product as a market leader.

 

It’s not easy to differentiate a product but with a feature with a clear functional purpose - the difference to the competitors make sense. And if it is visual, the market communication has the potential to be cost effective.
Our visual electricity technology can be all that for the right product.
Our R&D team can help you implement the technology in your product.

 

Let your product be a part of the solution to save our world.

Contact us and we can tell you more about how you could use visual electricity in your product.